PinnedOla OnikoyiIn Travel, Customer Journey Transformation Beckons!For so long, journey managers such as OTAs and those in the middle of the travel funnel have acted as gate keepers — using various…3 min read·Jul 20, 2023----
PinnedOla OnikoyiThe Decade of New MobilityDuring the last two decades, we have witnessed the rise of disruptive forces pushing boundaries in the transport and ride-hailing sectors…2 min read·Nov 18, 2021----
PinnedOla OnikoyiFrom Conspicuous Consumerism to Experiential Consumption: The Consumer of the FutureBuoyed by the rise of the Middle Class during the last 25 years and the bandwagon effect created, consumer behaviour has reflected a strong…3 min read·May 16, 2018----
PinnedOla OnikoyiThe Automaker’s DilemmaFrom Henry Ford’s ground breaking Model T — to the emergence of four wheel drives during WWII — and now Elon Musk’s self-driving EV’s…4 min read·Aug 24, 2016----
Ola OnikoyiDestination Branding: Why the ‘Incredible India’ Campaign FailedThe perceived need to create a strong personality and global brand for India led to the development of a branding campaign known as…6 min read·Nov 29, 2020----
Ola OnikoyiinThe StartupThe Second Time Coming: Fiat’s Failure to Impress the American MarketFiat, a leading Italian automobile manufacturer, has established a solid reputation in Europe for aesthetic and stylish vehicles. Fiat’s…9 min read·Nov 29, 2020----
Ola OnikoyiinThe StartupTurning Things Around: How McDonald’s is Addressing Its Sales and Revenue Decline in JapanGlobal Brand, Local Flavor7 min read·Jan 31, 2020--1--1
Ola OnikoyiPost Fordist Ideals in Contemporary Global MusicGbona: by Burnaboy6 min read·Dec 15, 2019----
Ola OnikoyiThe Noble StrategyPathways to Strategic Success based on Lessons from Ancient African Philosophy and Modern Case Studies (Part 1)4 min read·Oct 26, 2019----
Ola OnikoyiThe problems at East London Tech City / London Silicon RoundaboutTech City — London14 min read·Oct 3, 2019----