PinnedIn Travel, Customer Journey Transformation Beckons!For so long, journey managers such as OTAs and those in the middle of the travel funnel have acted as gate keepers — using various…Jul 20, 2023Jul 20, 2023
PinnedThe Decade of New MobilityDuring the last two decades, we have witnessed the rise of disruptive forces pushing boundaries in the transport and ride-hailing sectors…Nov 18, 2021Nov 18, 2021
PinnedFrom Conspicuous Consumerism to Experiential Consumption: The Consumer of the FutureBuoyed by the rise of the Middle Class during the last 25 years and the bandwagon effect created, consumer behaviour has reflected a strong…May 16, 2018May 16, 2018
PinnedThe Automaker’s DilemmaFrom Henry Ford’s ground breaking Model T — to the emergence of four wheel drives during WWII — and now Elon Musk’s self-driving EV’s…Aug 24, 2016Aug 24, 2016
Destination Branding: Why the ‘Incredible India’ Campaign FailedThe perceived need to create a strong personality and global brand for India led to the development of a branding campaign known as…Nov 29, 2020Nov 29, 2020
The Second Time Coming: Fiat’s Failure to Impress the American MarketFiat, a leading Italian automobile manufacturer, has established a solid reputation in Europe for aesthetic and stylish vehicles. Fiat’s…Nov 29, 2020Nov 29, 2020
Turning Things Around: How McDonald’s is Addressing Its Sales and Revenue Decline in JapanGlobal Brand, Local FlavorJan 31, 20201Jan 31, 20201
The Noble StrategyPathways to Strategic Success based on Lessons from Ancient African Philosophy and Modern Case Studies (Part 1)Oct 26, 2019Oct 26, 2019
The problems at East London Tech City / London Silicon RoundaboutTech City — LondonOct 3, 2019Oct 3, 2019
